Marketing transcreation
Literal translations nearly always fall flat when it comes to creative marketing. If you want to connect with a British audience, your copy needs to be just as punchy, engaging and culturally relevant as the original German. Transcreation bridges this gap perfectly by blending meticulous translation with native copywriting flair – preserving the idea but rebuilding the text in English.
German to English translation for creative marketing content and copy
What is transcreation?
Translation
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Copywriting
Transcreation, a portmanteau of ‘translation’ and ‘creation’, is a blend of translation and copywriting that allows you to recreate content in a different language while preserving the original intent. Put simply, transcreation takes the idea behind the original message and rebuilds it in a new language.
Why choose transcreation?
Transcreation adapts your marketing messages perfectly for the UK market and culture to make sure they have the same impact on a new audience.
Ensures cultural connection
Transcreation rewrites idioms, cultural references and metaphors so they make sense and feel natural to a local market – triggering the same feelings and humour as the original.
Protects your brand’s reputation
Literal translations often miss the mark and can even cause offence due to a lack of cultural understanding, whereas transcreation ensures your words align with local cultural values.
Leads to higher conversion rates
Culturally relevant content immediately builds credibility and trust, which makes local consumers significantly more likely to engage with your CTA and make a purchase.
What I can transcreate for you:
Creative campaigns & brand strategy
Advertising campaigns
Ad copy
Brand stories
Ad scripts
Creative campaigns
Slogans
Brand headlines
Taglines
Digital marketing & social media
Newsletters
User reviews
Marketing banners
B2C product listings
SEO & keywords
Promotional web copy
Brochures
Leaflets
Flyers
Social media posts
Digital marketing
Digital ads
Email campaigns
Web content & SEO optimisation
Product descriptions
Web copy
Editorial, print & content marketing
Customer stories
Blog posts
Comparison articles
Guides & how-tos
Buyer guides
Job ads
What I’ve done for my clients
Transcreated German slogan into English for the UK market, ensuring cultural relevance and suitability for use across campaigns
Transcreated German marketing campaigns, product brochures and more into English, ensuring a natural tone that resonates perfectly with British consumers.
What about AI?
See how the human touch affects transcreation for yourself
Marketing copy
Source text (German)
Geld senden? Läuft!
Noch was offen? PayPal es.
Die Vorbereitungen für den BMW BERLIN-MARATHON 2024 laufen auf Hochtouren. Das Adrenalin steigt.
Wie gut, dass du dir beim Feiern deiner Erfolge mit deinen Lauf-Buddys wenigstens keine Gedanken über offene Beträge machen musst: Eine:r legt das Geld erst mal aus, die anderen steuern ihren Teil mit PayPal einfach, schnell und sicher bei.* Kein Bargeld, keine Überweisungen.
So kannst du dich statt aufs Bezahlen ganz auf dein unvergessliches Marathon-Erlebnis konzentrieren.
AI translation
Need to send money? Done!
Still got a tab? Pay it with PayPal.
Preparations for the BMW BERLIN MARATHON 2024 are in full swing. Adrenalin is pumping.
It’s a good thing that you don’t have to worry about outstanding amounts when celebrating your successes with your running buddies: one of you pays first, and the others contribute their share with PayPal easily quickly and securely.* No cash, no transfers.
❌
Difficult to read
Not culturally adapted
Poor style
Inconsistent formatting
Human transcreation
Run hard, pay smart.
Got something to settle? PayPal it.
The BMW BERLIN-MARATHON 2024 is just around the corner, and the adrenaline is building.
It’s a good thing you don’t have to keep track of who owes who when you’re carb-loading with your running buddies. Someone gets the bill and the others pay their share with PayPal. It’s easy, fast, and secure.*
✔️
Easy to read
Concise
On-brand style
Clear message