German to English
translation and transcreation
Marketing transcreation
Sustainability translation
Corporate translation
Marketing transcreation
German to English translation for creative marketing content and copy
What is transcreation?
Translation
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Copywriting
Transcreation, a portmanteau of ‘translation’ and ‘creation’, is a blend of translation and copywriting that allows you to recreate content in a different language while preserving the original intent. Put simply, transcreation takes the idea behind the original message and rebuilds it in a new language.
Transcreation is perfect for:
Advertising campaigns
Ad copy
Digital marketing
Web copy
Ad scripts
Slogans
Taglines
Social media posts
Blog posts
Customer stories
Articles
Product descriptions
Leaflets
Email campaigns
SEO & keywords
Brochures
Flyers
Newsletters
Job ads
Guides & how-tos
Why choose transcreation?
Transcreation adapts your marketing messages perfectly for the UK market and culture to make sure they have the same impact on a new audience.
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Ensures cultural connection
Transcreation rewrites idioms, cultural references and metaphors so they make sense and feel natural to a UK audience.
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Protects your brand’s reputation
Literal translations often fall flat and can even cause offense due to a lack of cultural understanding.
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Leads to higher conversion rates
Culturally relevant content builds credibility and trust, making local consumers much more likely to make a purchase.
Why human transcreation?
What about AI? See for yourself…
Marketing copy
Source text (German)
Geld senden? Läuft!
Noch was offen? PayPal es.
Die Vorbereitungen für den BMW BERLIN-MARATHON 2024 laufen auf Hochtouren. Das Adrenalin steigt.
Wie gut, dass du dir beim Feiern deiner Erfolge mit deinen Lauf-Buddys wenigstens keine Gedanken über offene Beträge machen musst: Eine:r legt das Geld erst mal aus, die anderen steuern ihren Teil mit PayPal einfach, schnell und sicher bei.* Kein Bargeld, keine Überweisungen.
So kannst du dich statt aufs Bezahlen ganz auf dein unvergessliches Marathon-Erlebnis konzentrieren.
AI translation
Need to send money? Done!
Still got a tab? Pay it with PayPal.
Preparations for the BMW BERLIN MARATHON 2024 are in full swing. Adrenalin is pumping.
It’s a good thing that you don’t have to worry about outstanding amounts when celebrating your successes with your running buddies: one of you pays first, and the others contribute their share with PayPal easily quickly and securely.* No cash, no transfers.
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Difficult to read
Not culturally adapted
Poor style
Inconsistent formatting
Human transcreation
Run hard, pay smart.
Got something to settle? PayPal it.
The BMW BERLIN-MARATHON 2024 is just around the corner, and the adrenaline is building.
It’s a good thing you don’t have to keep track of who owes who when you’re carb-loading with your running buddies. Someone gets the bill and the others pay their share with PayPal. It’s easy, fast, and secure.*
✔️
Easy to read
Concise
On-brand style
Clear message
Sustainability and cleantech translation
Translate your sustainability reports and climate-friendly products and services into perfect English
What sustainability content?
Sustainability reports
Progress reports
Interactive tools
ESRS
Presentations
Government initiatives
Proposals
EU taxonomy
Whitepapers
Infographics
ESG statements
SDG statements
Discussion papers
Impact assessments
Mission statements