Make all your words Very Good Words
Need quality content you can trust?
Make life easy by working with a
recognised language services professional.
Projects completed for:
I help you:
✔ Enhance your reputation and brand with perfect English
✔ Communicate your message exactly as you intended
✔ Increase sales in English-speaking countries
✔ Gain new customers and build loyalty
Why do you need a language services professional?
What about AI?
AI doesn’t care about your business reputation. It can’t grasp cultural differences or deliver the genuine creativity needed to make an impact.
If you value quality, and your business depends on it, trusting a professional gives you peace of mind that your words won’t come back to bite.
I do this by:
✔ Creating flawless content without any faux pas
✔ Tailoring content to your specific target audience
✔ Matching your tone of voice and style perfectly
✔ Making informed decisions on cultural nuances
Who’s behind Very Good Words?
Hi there!
I’m Leighton – the language services professional behind Very Good Words.
So, what makes me qualified? Well, I have a BA in French & German and an MA in Translation Studies. I’m also a member of the Chartered Institute of Linguists (CIOL) and the German Association of Translators and Interpreters (BDÜ).
In short, I’m passionate about languages and pride myself on clear communication and top-notch content. I provide a range of languages services, including German-to-English translation, English (UK) copywriting, English (UK) content writing, cultural consultation (UK) and more.
I love helping my clients send exactly the right messages to help them stand out from the crowd and achieve their goals – whether it’s translating a German website into English or creating new email copy for a marketing campaign.
If you have a project, you need help with, don’t hesitate to get in touch!
Why Very Good Words?
Here’s what makes me different
Quality you can trust
I’m a qualified (BA & MA) language professional with 10 years of experience and a proven track record. Just see my client testimonials (below).
Attention to detail
I take the time to properly understand your business, needs and target audience so that I can deliver flawless content to help you reach your goals.
Clear communication
I make projects easy by discussing any issues before starting, keeping you up to date throughout and always responding to emails within max 24 hours.
Professionalism
I never miss a deadline, handle all projects confidentially and love feedback. Plus, I’m always learning new skills and adhere to CIOL’s Code of Conduct.
What do my clients say?
What can I do for you?
Here are my services.
Translation
Sustainability
Translation
German to English translation for all your sustainability content, including your goals, initiatives and sustainability reports.
Webpages
The quality of your webpages reflects the quality of your products or services, making them key to converting customers.
Technical writing
Clear technical documentation is essential to customers getting the full benefit of your products or services – and there customer satisfaction.
Corporate
Translation
German to English translation for all your corporate communications – from press releases to internal company emails.
Emails
Good emails can drive direct sales, increase customer loyalty, inform readers about important changes and strengthen your business.
Sales copy
The right words for your ad campaigns and digital marketing to help your business sell more and grow.
Writing
UK
Localisation
Tailor your content for a British audience to make sure your words resonate with your UK readers and drive success.
SEO copywriting
Optimising your content is essential if you want your business to be found online. Using keywords correctly brings customers to you.
Marketing
Transcreation
A blend of translation and copywriting to turn your German marketing messages into impactful English content.
Copywriting
Article writing
Relevant articles can help potential customers better understand your products or services and drive sales.
Retail
Technology
Government
Food/drink
Software
Media/entertainment
Manufacturing
Finance/banking
Travel/tourism
Transport/vehicles
Top 3 client areas:
B2C retail
SaaS
Fintech
Translation services
I help German-speaking companies market their products or services in the UK
Main client industries: retailers, technology and equipment manufacturers, and auto manufacturers
I help German-speaking organisations communicate better with English-speaking audiences
Main client industries: German state governments, public organisations and research institutions
Content creation services
I help English-speaking companies market their products or services effectively in the UK
Main client industries: retailers, finance and banking institutions, software companies and mobility or travel providers
Who do I help?
Client industries
What do I work on?
Example projects include:
Translating bathroom product brochures from German into English for a Swiss bathroom manufacturer
Translating employee hospitality rules from German into English for a research institute
Translating web copy and content for German fintech insurance company
Translating employee magazines from German into English for a German steel manufacturer
Translating press releases from German into English for a German electronics company
Copywriting emails and digital advertising assets for an online payments platform
Translating sustainability reports from German into English for a Swiss automotive company
Copywriting cart abandonment emails for UK-based pet supplies company
Writing blog articles for a SaaS workforce management platform
Copyediting weekly driver update emails for a mobility platform
How do I work?
Six simple steps for smooth sailing
1. Brief (your aim, your audience, your market, your SEO goals)
2. Brand (your style, your preferred words, your terminology, your voice)
3. Concept (first draft, copy, translation, AI-generated, MT)
4. Feedback (comments, concerns, issues, questions, queries)
5. Edit (revision, proofreading, editing, copyediting)
6. Delivery (finalisation, handover, delivery, deadline)
Work with me
Send me an email: leighton@verygoodwords.co.uk
Or message me on LinkedIn
Or fill out this form
Or find me on Bournemouth beach!
