Article writing
Well-researched B2B and B2C articles to boost your online visibility and authority.
Publishing insightful, high-quality content is a great way to show the world you know your stuff and rank higher on search engines. Great articles not only make your business easier to find for potential customers, but they also help them understand your products or services better and build valuable trust.
However, writing quality articles takes a lot of time and effort, from the in-depth research to finding just the right words to keep readers scrolling from the first sentence to the last. Working with a native UK writer ensures your blog posts and articles read beautifully, match your brand’s personality and speak directly to UK readers.
Good content attracts more customers
HubSpot State of Marketing Report found that companies with active blog generate 67% more leads per month than those without.
Regularly publishing high-quality articles keeps your business visible, attracts leads and helps existing customers.
How can article writing help your business?
Drives organic traffic
SEO/GEO-optimised articles with natural, well-researched UK keywords help your website climb search engine rankings.
Builds long-term authority
Providing real value through detailed industry insights positions you as the go-to expert in your niche.
Nurtures customer relationships
Informative and entertaining content keeps your existing audience coming back for more, strengthening brand loyalty.
What I can write for you:
Content marketing & blogs
Company news
Interviews
Guest posts
Profiles
Customer stories
Case studies
Educational articles
SEO blog posts
Customer evidence
User review roundups
Success stories
Testimonial write-ups
Guides & resources
How-to guides
Buyer guides
Knowledge base content
Explainer content
Comparison articles
Thought leadership & insights
B2B industry articles
Opinion editorials
Thought leadership pieces
Whitepapers
LinkedIn pulse articles
To AI or not to AI
Let’s compare.
Here are two introductions for the same article (about customer analytics software)::
AI article intro
Customer analytics software is a revolutionary tool that empowers businesses to collect, analyze, and interpret customer data. This dynamic solution helps organizations understand their customers' behavior, needs, and preferences, thereby enabling them to deliver superior customer experiences. By leveraging this technology, businesses can gain valuable insights into their customers' journey, enhance their marketing strategies, and make informed decisions that drive growth.
❌
Dull
Uninspiring
Hard to follow
Robotic (well yeah…)
Human article intro
Customers are the cornerstone of every business. The better you understand them, the better you serve them. And if you can predict customer behavior and preferences, even better. That’s where customer analytics software comes in.
A recent McKinsey survey found that companies deploying customer analytics report 115% higher ROI and 93% higher profits—a big deal for any business.
So, let’s find out exactly why customer analytics tools are such a game-changer and learn how they can transform your customer experience, boost customer engagement, and take your business to the next level. But first, back to basics…
✔️
Engaging
Easy to read
Structured
Backed by data
What I’ve done for my clients
Written 50+ B2B articles (TOFU/BOFU), helping position Zendesk as a leader in the CRM and CX SaaS space.
Written 30+ B2B articles on all things workforce management, highlighting how ADP can help UK businesses.
