Copywriting

English copywriting for the UK market

Why copywriting?

Great copy resonates with your audience and inspires them to take action, which means:

✔ Higher conversion rates

✔ Lower cost per action

✔ Increased website traffic

✔ Enhanced brand awareness

✔ Improved SEO

✔ Targeted audience

✔ Relevant ads

Good copy pays off big.

3,600% ROI big.

A study by Litmus found that for every $1 spent on email marketing, an average ROI of $36 is generated

What copy do I work on?

All copy little and long, digital and physical, educational and impactful, including:

✔ Website & app content

✔ Product descriptions

✔ Emails & push notifications

✔ Social media ads

✔ Digital assets & banners

✔ Slogans & taglines

✔ Flyers and brochures

To AI or not to AI

Let’s compare.

Here are two introductions for the same article (about customer analytics software):

AI copy

Customer analytics software is a revolutionary tool that empowers businesses to collect, analyze, and interpret customer data. This dynamic solution helps organizations understand their customers' behavior, needs, and preferences, thereby enabling them to deliver superior customer experiences. By leveraging this technology, businesses can gain valuable insights into their customers' journey, enhance their marketing strategies, and make informed decisions that drive growth.

❌

  • Dull

  • Uninspiring

  • Hard to follow

  • Robotic (well yeah…)

Human copy

Customers are the cornerstone of every business. The better you understand them, the better you serve them. And if you can predict customer behavior and preferences, even better. That’s where customer analytics software comes in.

A recent McKinsey survey found that companies deploying customer analytics report 115% higher ROI and 93% higher profits—a big deal for any business.

So, let’s find out exactly why customer analytics tools are such a game-changer and learn how they can transform your customer experience, boost customer engagement, and take your business to the next level. But first, back to basics…

✔️

  • Engaging

  • Easy to read

  • Structured

  • Backed by data